📋 About Synthesia
Synthesia is an AI-powered video generation platform built by the company Synthesia, founded by a team including Victor Riparbelli, Steffen Tjerrild, and researchers from UCL and Stanford. Launched in 2017, it enables users to create professional-quality videos featuring realistic AI avatars without any cameras, actors, or recording equipment. The platform has grown into one of the most widely adopted AI video tools in the enterprise space, serving thousands of businesses globally.
The technology behind Synthesia combines advanced deep learning models, neural rendering, and natural language processing to animate photorealistic digital humans from plain text input. You simply type a script, select an AI avatar, and the system synthesizes lip movements, facial expressions, and speech in perfect synchronization. The platform supports over 130 languages and accents, using neural text-to-speech engines to generate lifelike voiceovers that match the avatar's on-screen delivery.
Synthesia's three standout features include its library of over 230 diverse AI avatars, its custom avatar creation tool, and its STUDIO editor. With the custom avatar feature, you can create a personal digital twin by recording a short video of yourself, allowing your likeness to present content at scale without re-filming. The STUDIO editor gives you a slide-by-slide video builder where you can combine avatars with screen recordings, branded templates, and media assets for polished corporate content.
Synthesia offers a Starter plan at approximately $29 per month for individuals needing basic video production, while the Creator plan at around $89 per month unlocks more avatar options and increased video minutes. Enterprise plans are custom-priced and designed for large organizations requiring SSO, advanced brand controls, priority support, and API access. The tiered structure suits everyone from solo content creators and trainers to global enterprises running high-volume video localization workflows.
By 2026, Synthesia is used by over 50,000 companies including Accenture, Reuters, and Amazon for training videos, product explainers, and internal communications. You can dramatically reduce video production costs, with companies reporting up to 90% savings compared to traditional video shoots. The platform has become particularly transformative in corporate learning and development, where teams use it to rapidly update training content and deploy localized video at a global scale.
