📋 About Semrush
Semrush is the world's most comprehensive digital marketing platform used by over 10 million marketers. Founded in 2008, Semrush provides tools for SEO, content marketing, competitive research, PPC and social media in a single platform.
Its keyword database contains over 25 billion keywords across 140 countries. Semrush AI features include AI writing for on-page optimisation, AI-powered content briefs and automated site health monitoring.
Semrush Copilot is an AI assistant that analyses your marketing data and provides personalised recommendations. Pro plan at $119.95/month gives access to all core tools.
Guru at $229.95/month adds content marketing platform and historical data.
⚡ Key Features
✓
Keyword research — 25 billion keyword database across 140 countries✓
Competitor analysis — traffic, keywords and ad strategies✓
Site audit — technical SEO health monitoring✓
Position tracking — daily keyword ranking updates✓
Backlink analytics and link building tools✓
Content marketing platform with AI writing✓
Semrush Copilot — AI marketing recommendations✓
PPC keyword research and ad copy analysis✓
Social media management and analytics✓
Local SEO tools for multi-location businesses🎯 Popular Use Cases
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Keyword Research
Discover high-value keywords with search volume, difficulty and CPC data across 140 countries
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Competitor Research
Uncover competitors top keywords, traffic sources, backlinks and ad strategies in minutes
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Site Health
Run comprehensive technical SEO audits identifying all issues preventing your site from ranking
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Rank Tracking
Monitor your keyword rankings daily across all search engines and compare against competitors
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Link Building
Find and qualify backlink opportunities with Semrush's comprehensive backlink database and outreach tools
💰 Pricing Plans
💬 Frequently Asked Questions
Is Semrush free? ▼
Semrush offers a limited free account with 10 keyword searches per day. Pro plan starts at $119.95/month. A 7-day free trial of Pro is available.
How is Semrush different from Ahrefs? ▼
Both are comprehensive SEO tools. Semrush is stronger for PPC research and content marketing. Ahrefs is generally stronger for backlink analysis. Most professionals use both.
Does Semrush have AI features? ▼
Yes — Semrush has AI writing tools, AI content briefs, Semrush Copilot for AI-powered recommendations and AI-assisted SEO audit suggestions.
How many keywords does Semrush track? ▼
Semrush Position Tracking tracks up to 5000 keywords daily on Pro with updates every 24 hours.
Is Semrush good for agencies? ▼
Yes — Semrush is widely used by digital marketing agencies with client management features, white-label reporting and multi-user access on Agency plans.
👤 About the Founder
Oleg Shchegolev
CEO & Co-Founder · Semrush
Oleg Shchegolev is the CEO and co-founder of Semrush, the digital marketing platform used by over 10 million marketers worldwide. He co-founded Semrush in Russia in 2008 and has grown it into a comprehensive marketing suite covering SEO, content, PPC and social media.
⭐ User Reviews
★★★★★
Semrush is the backbone of our entire SEO strategy. The keyword research and competitor analysis provide more value than any other marketing tool we use. Our organic traffic has grown 200% since we started using it systematically.
PN
Priya Nair
Digital Marketing Manager
Feb 2025
★★★★★
We manage 50 client accounts with Semrush. The site audit, position tracking and competitive research cover everything we need. The AI content brief feature has cut our content planning time in half.
AM
Arjun Mehta
SEO Agency Owner
Jan 2025
★★★★★
Semrush PPC research has transformed our Google Ads performance. We identify exactly which keywords our competitors bid on — giving us an enormous advantage in campaign strategy.
KS
Kavita Sharma
E-commerce Manager
Feb 2025
ℹ️ Quick Info
CategoryMarketing & SEO
DeveloperSemrush
PlatformWeb, iOS, Android
PricingFreemium
Free Tier✅ Yes
API Available✅ Yes
Rating⭐ 4.7/5
Launched2008
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🏷️ Tags
Marketing & SEOFreemiumSemrushAI